What is 'Embrace Your Emotions' (EYE) ?

It's a collaboration between Imaginary Ones and Hugo Boss

This partnership sees HUGO BOSS take a major step forward in its exploration of the metaverse, as the launch of its first-ever NFT collection marks another significant milestone in the global refresh of the brand in 2022.

What is the collection made of ?

"Five characters" each represent one of our everyday emotions :

Joy
Sadness
Fear
Anger
Love

What is Imaginary Ones ?

Imaginary Ones aims to inspire people through creative storytelling that utilizes the innovative technologies of web3.

IO want to build the "imaginary world", an ecosystem that will allow stakeholders to learn, grow and find value while having fun.

Facts :

This marks the first time an Asia-based NFT project is collaborating with an international fashion brand for a long-term Web3 partnership delivering real-world utility and experiences that extend to the metaverse.
October 10, a special sixth character bringing together all five emotions was auctioned, with 100% of the proceeds donated to Youth Aware of Mental Health (YAM).
For the WL 500 have been allocated to customers who purchase an exclusive phygital T-shirt, 500 allowlist spots were distributed to existing holders of the Imaginary Ones’ genesis NFT collection.